營(yíng)銷(xiāo)網(wǎng)絡(luò)
營(yíng)銷(xiāo)和創(chuàng)新是企業(yè)發(fā)展的兩個(gè)基本的功能。營(yíng)銷(xiāo)重要,而創(chuàng)新也重要！創(chuàng)新保持了企業(yè)營(yíng)銷(xiāo)的優(yōu)勢(shì)。新的競(jìng)爭(zhēng)環(huán)境要求整個(gè)企業(yè)組織就是一個(gè)營(yíng)銷(xiāo)機(jī)構(gòu),而企業(yè)家的首要角色是營(yíng)銷(xiāo)戰(zhàn)略家。
品牌戰(zhàn)略的本質(zhì)在于實(shí)現(xiàn)品牌的差異化。
博勝集團(tuán)公司,通過(guò)改變商業(yè)模式創(chuàng)造新的價(jià)值重獲增長(zhǎng)；博勝通過(guò)“正”營(yíng)銷(xiāo)而創(chuàng)造“善”的價(jià)值，為利益相關(guān)者創(chuàng)造“共享價(jià)值”的合作方式;；以“產(chǎn)品·人品·求真·求實(shí)”為集團(tuán)公司的核心定位;以扁平化的營(yíng)銷(xiāo)模式“自上而下”，深入前線(xiàn)、研究趨勢(shì)、聚焦、尋找戰(zhàn)術(shù)、構(gòu)建戰(zhàn)略、實(shí)施變革等,最終為社會(huì)、伙伴、員工創(chuàng)建一個(gè)財(cái)富共贏的生活、工作舞臺(tái)。有付岀就有收獲。憑借集團(tuán)公司10年的雄厚沉淀以及品牌戰(zhàn)略的不斷創(chuàng)新,如今博勝家具集團(tuán)的全國(guó)營(yíng)銷(xiāo)網(wǎng)絡(luò)鞏固、健全。以“財(cái)富”、“共享”的價(jià)值使博勝家具暢銷(xiāo)國(guó)內(nèi)外,并獲得高的口碑。
Marketing and innovation are two basic functions of business development. Marketing is important, and innovation is also important! Innovation maintains the advantages of corporate marketing. The new competitive environment requires that the entire organization be a marketing agency, and the primary role of entrepreneurs is marketing strategists.
The essence of brand strategy is to achieve brand differentiation.
Bosheng Group Company regains growth by changing business model to create new value; Bosheng creates “good” value through “positive” marketing, and creates “shared value” cooperation mode for stakeholders; Character, truth-seeking and truth-seeking is the core position of the group company; with a flat marketing model “top-down”, deep into the front line, research trends, focus, find tactics, build strategies, implement change, etc., ultimately for the society, Partners and employees create a life and work stage for a win-win situation. There are rewards for paying. With the strong consolidation of the group company for 10 years and the continuous innovation of the brand strategy, the national marketing network of Bosheng Furniture Group is now consolidated and sound. With the value of “wealth” and “sharing”, Bosheng Furniture sells well at home and abroad and gains a high reputation.